“Think about your phone, cameras, cars – everything – being…programmed by people who in their rush to accept the…benefits of the silicon chip, have abdicated their responsibility to make these products easy to use.” High tech interaction, which is intertwined into every facet of our daily lives, is poor. The reason for this, according to author Alan Cooper, is programmers are self-referentially designing the interaction of software from the backseat. The result is hard to use systems or “cognitive friction”. Interaction design is Cooper’s answer to this friction.